Brief 1: Poster
Client: Australian Government
Product: Tap water
Target: Australians 18+
Single-minded proposition: Tap water is the best thing you can drink.
Brief 2: Outdoor
Product: HiLux Ute
Target: Tradies. Predominantly male, aged between 20-50
Single-minded proposition: The toughest ute out there.
Brief 3: Print
Product: Kleenex Aloe Vera tissues
Target: People of all ages with runny noses, colds and flu.
Single-minded proposition: The most soothing tissue.